American footwear giant New Balance has once again joined forces with boutique fashion label thisisneverthat to launch two new versions of the New Balance 1906R model, one in a black colorway and the other in a white and red colorway.
Both versions of the sporty sneaker feature Nlock technology , which is incorporated in the shoe's signature N logos. In addition, both sneakers come with Cream-colored 'NERGY' soles, which have been optimized for improved performance, as well as ABZORB SBS heel cushioning below. The white and red pair comes with leather panels and a jersey mesh construction. Meanwhile, the black version of the sneakers features a similar overall look, but incorporates contrast-stitched suede panels.
As of right now, the brand has to announce an official release date for the thisisneverthat x new Balance 1906R sneakers, though consumers can expect them to drop sometime in this year.
Two-Tone Mesh Sneakers
The thisisneverthat x New Balance 1906R Has offcially Been Teased
Trend Themes
1. Nlock Technology Sneakers - Incorporating Nlock technology in the signature N logo of sporty sneakers opens up opportunities for brands to incorporate new forms of technology into footwear design.
2. Cream-coloured 'NERGY' Sole - Developing optimization techniques for performance-based soles offers a disruptive innovation opportunity for the footwear industry to create best in class shoe products.
3. Jersey Mesh Construction Sneakers - Integrating different materials such as leather, suede and mesh (Jersey Mesh) offers potential for brands to design sneakers with diverse elements of style, comfort, and performance functionality.
Industry Implications
1. Footwear Industry - Incorporating new technology and fabrics is paving the way for the footwear industry to innovate on every aspect of the shoe product and cater to a broader market.
2. Fashion Industry - Collaborations between established sports brands and fashion companies are becoming a new trend in the industry, and brands can partner to target a diverse audience and broaden their customer base.
3. Athletic Performance Industry - Incorporating performance-based technologies, such as optimized soles and air cushioning, provides opportunities to brands to innovate and build trust among their sport-loving customer base.