Neutrogena Cloudscreen is not a lotion that is meant to shield people against the harmful affects of clouds since clouds don't cause such harm. Instead, Neutrogena Cloudscreen is regular sunscreen repackaged to teach people an important lesson about the summer staple itself. People shouldn't wear sunscreen only when it is sunny outside, but when it is cloudy as well. That is because sunscreen isn't shielding people against the sun alone, but the UV rays that it emits. These UV rays can pierce through clouds.
Although some people might consider Neutrogena Cloudscreen as sunscreen for dummies, so to speak, others will see it as better articulating what it is actually meant for. The packaging of Neutrogena Cloudscreen sends a stronger message to its consumers to use it anytime they are outdoors during the day.
Educational Sunscreen Packaging
Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful
Trend Themes
1. UV Awareness Packaging - Repurposing the design of common products to deliver a critical consumer education message is an opportunity for increasing consumer awareness of the health impact of UV rays
2. Weather-proof Sunscreen - Innovation in sunscreen technology that provides better protection regardless of the weather conditions presents an opportunity for sunscreen manufacturers to differentiate themselves in a crowded market
3. Visual Communication in Packaging - Integrating visual communication tools, such as infographics, in product packaging can help educate consumers, drive behavior change, and promote healthy habits.
Industry Implications
1. Sunscreen Manufacturing - Sunscreen manufacturers can use innovation in the product design and technology to differentiate their product in the market, increase their market share, and attract a loyal customer base.
2. Beauty and Personal Care - Opportunities exist to leverage the packaging design to deliver an education messaging about the health impact of beauty and personal care products.
3. Consumer Education - Effective consumer education about the health implications of UV rays exposure should be a priority to promote better health outcomes and sustain a healthy lifestyle.