Jordan Brand is adding another colorway to the expansive list of Jordan 1 Zoom CMFT models. The Air Jordan 1 ‘Neutral Olive’ boasts a combination of ‘Neutral Olive,’ ‘Altitude Green,’ ‘Cherrywood’ shades, while the upper uses a white leather base and olive suede underlays. ‘Cherrywood Red’ can be seen on the mesh tongues, Swooshes, and Jordan heel branding, and ‘Altitude Green’ Zoom Air branding can also be spotted on the tongue.
The sneakers also feature references to the 1992 Summer Olympics through a Barcelona pattern that lines the insoles. The sneakers rest comfortably on a white midsole and Olive/Black rubber outsoles.
The Air Jordan 1 Zoom CMFT ‘Neutral Olive’ launches at Nike and select retailers shortly.
Olive-Toned Contrasting Sneakers
The Air Jordan 1 Zoom CMFT Launches in 'Neutral Olive'
Trend Themes
1. Colorway Shoes Trend - Shoe brands are producing more colorway shoes to cater to the increasing variety of consumer preferences.
2. Vintage-inspired Sneaker Trend - Sneaker brands are releasing nostalgia-evoking sneakers in modern silhouettes, giving consumers a sense of familiarity coupled with modern-day comfort.
3. Cross-marketing Campaign Trend - Brands are collaborating with past events to create products that commemorate the event, using it as a selling point for the product.
Industry Implications
1. Athletic Footwear Industry - The athletic footwear industry is constantly innovating new ways to appeal to customers by coming up with unique colorways and incorporating new technology to enhance shoe performance.
2. Fashion Industry - The fashion industry is increasingly embracing the sneaker culture, allowing for collaborations between athletes and designers to create fashionable and functional sneakers.
3. Sports Merchandise Industry - The sports merchandise industry is participating in cross-marketing campaigns by releasing products like shoes and clothing items that commemorate past events in sports history to appeal to loyal fans.