Having been to a few rock shows, I do fear that my hearing will eventually start to go. So it's a little reassuring to see these Neuroth 'Concert Tickets' prints.
Neuroth is one of Austria's leading hearing aid companies. The Neuroth 'Concert Tickets' posters display retro concert tickets from James Brown, Johnny Cash and the Doors shows back in the 60s and 70s. The idea is to remind the elderly that their hearing was good back in the day. Before you judge, the company isn't rubbing it in; instead, Neuroth is assuring that this hearing capability is possible again with its new Hi-Fi hearing aids.
It's a clever ad that truly depicts what Neuroth is all about. Hopefully, we'll see the company release other ads that feature more modern bands.
Rockstar Hearing Aid Ads
Neuroth 'Concert Tickets' Prints Bring Hope to the Elderly
Trend Themes
1. Hi-fi Hearing Aids - The development of high-fidelity, or Hi-Fi, hearing aids provides a disruptive innovation opportunity in the hearing aid industry.
2. Retro Marketing - Retro marketing tactics, like the Neuroth 'Concert Tickets' prints, present a disruptive innovation approach in advertising among hearing aid companies.
3. Digital Marketing - The use of digital marketing strategies could potentially disrupt the hearing aid industry, allowing companies like Neuroth to reach a greater audience through online campaigns and advertising.
Industry Implications
1. Hearing Aid - The hearing aid industry has the potential to be disrupted by the development of high-fidelity hearing aids and innovative marketing tactics like retro and digital marketing.
2. Advertising - The advertising industry has the potential to be disrupted by the use of innovative marketing tactics like retro advertising prints that appeal to an older demographic.
3. Entertainment - The entertainment industry could potentially disrupt the hearing aid industry, as the aging population seeks hearing aids to continue enjoying live music events and concerts.