NETGEAR has partnered with SuperRare to join the Web3 platform SupeRare DAO. Both companies will work on a license and royalty model in order to digitally display NFTs. As a result of the partnership, NETGEAR and SuperRare DAO will work towards decentralizing curation, empowering NFT artists, and building a community.
The partnership will see curated SuperRare collections on NETGEAR’s Meural platform, and creators will be able to receive profit and credit on their designs. Meural allows users to access Wi-Fi-connected digital canvases, smartphone apps, web portals, and a large digital art library. The platform is already home to over 30,000 licensed artworks.
"By introducing digital scarcity to art and collectibles, NFTs and blockchain technology have granted new economic and creative powers to digital artists. NETGEAR supports this exciting development and is committed to working alongside creators, collectors and enthusiasts to forge a licensing model that reflects their interests," said Poppy Simpson from NETGEAR’s Meural product line.
NFT Display Frames
NETGEAR Partners with SuperRare DAO to Design a Digital Art Model for NFTs
Trend Themes
1. Decentralized Curation - NFT partnerships that work towards decentralizing curation offer opportunities for artists and collectors to participate in a community-driven market.
2. Digital Scarcity - Digital scarcity introduces new economic and creative powers to digital artists, and NFT partnerships that leverage this can develop new models for licensing and distribution.
3. Community-building - NFT partnerships that prioritize community-building, particularly through royalty models that compensate artists, can create a more collaborative and accessible marketplace.
Industry Implications
1. Digital Art - Partnerships between NFT platforms and digital art companies like NETGEAR's Meural can offer new avenues for artists to monetize their work and establish a market presence.
2. Tech Hardware - Exploring how NFTs and blockchain technology can be integrated into hardware products like NETGEAR's Meural allows companies to offer something unique while appealing to tech enthusiasts.
3. Blockchain and Crypto - The rise of NFTs highlights the growing interest in blockchain-based products and services, providing opportunities for companies to explore innovative use cases in the blockchain and crypto industries.