The Nestle company has decided to make Kit Kat four finger bars Fairtrade certified. The move will put the UK’s most popular chocolate bar on the environmentally and socially responsible map in a big way. Over a billion Nestle Kit Kat bars are sold in the UK annually.
The Fairtrade chocolate agreement will bring immediate benefits to farmers in the west African country of Côte d’Ivoire -- the world’s largest cocoa producing country.
The move by Nestle means that chocolate joins bananas, tea and coffee as a mainstream Fairtrade product.
Ethical Chocolate Bars
Fairtrade for Nestle Kit Kat Most Popular Bar in Britain
Trend Themes
1. Fairtrade Certification Expansion - As Nestle's Kit Kat becomes the UK's most popular Fairtrade-certified chocolate bar, there is an opportunity for other chocolate companies to follow suit and expand the Fairtrade certification to more of their products.
2. Socially and Environmentally Responsible Manufacturing - With Nestle's decision to make Kit Kat bars Fairtrade certified, there is a growing trend toward socially and environmentally responsible manufacturing, and a potential to expand this trend to other food industries such as coffee and tea.
3. Consumer Demand for Ethical Products - As Fairtrade products become more popular and mainstream, there is a trend toward increased consumer demand for ethically-produced products, providing an opportunity for companies to cater to this demographic with ethical chocolate and other products.
Industry Implications
1. Chocolate Industry - With Nestle's decision to make their Kit Kat bars Fairtrade certified, there is an opportunity for other chocolate companies to follow suit and appeal to socially and environmentally conscious consumers.
2. Fairtrade Industry - As chocolate becomes a mainstream Fairtrade product alongside bananas, tea, and coffee, there is an opportunity for the Fairtrade industry to expand to other food industries and increase consumer awareness of the importance of ethically-sourced products.
3. Food Industry - The trend toward socially and environmentally responsible manufacturing, as exemplified by Nestle's Fairtrade certification, presents opportunities for companies in the overall food industry to appeal to consumers with ethical products and practices.