Nike introduces another iteration of its signature Air Force 1 Low sneaker model for the season with the new Neapolitan colorway palette. It is inspired by the summer tri-flavor ice cream of vanilla, chocolate, and strawberry for a sweet theme.
Arriving just in time for the summer season upon us, the front toe box section starts off with a pastel pink suede material as a reference to the strawberry flavor. Chocolate hits can be seen at the back of the shoe in suede detailing the heel section and resting in between two is a block of cream. This section is done up in a blend of leather and nubuck materials for the tonal and textural contrast.
Ice Cream-Themed Casual Footwear
Nike's Air Force 1 Low Gets a Sweet Neapolitan Colorway Design
Trend Themes
1. Casual Footwear with Food Themes - There is an opportunity for footwear brands to create designs inspired by various foods to capture the attention of consumers who are looking for unique and playful options.
2. Colorway Palettes Inspired by Sweets - Brands can create visually stunning designs that incorporate colors inspired by various sweet treats, such as ice cream, to appeal to consumers who appreciate playful aesthetics.
3. Blending of Tonal and Textural Materials in Footwear - Expanding on the use of contrasting materials in footwear design, there is an opportunity for brands to experiment with combining tonal and textural variations to create striking and unique designs.
Industry Implications
1. Footwear - Opportunities for footwear brands to design playful and unique footwear inspired by various foods or with tonal and textural contrasts to attract consumers looking for creative options.
2. Fashion - Incorporating food-inspired design elements or colors can capture the attention of consumers who are interested in playful and unique fashion choices.
3. Consumer Goods - Creating visually stunning designs using color palettes inspired by various sweets can appeal to consumers who are looking for creative and playful products in various consumer goods categories.