atmos worked in collaboration with ASICS on the collaborative Neon pack, highlighting vibrant neon hues across the midsoles. The sneakers, in the back, take on the signature GEL-Inst.180 sneaker model as the foundation. There are two colorway options in total, showcasing neon pink and neon yellow at the sole unit, with a smaller update -- the style boasts slightly less air than the original construction. The uppers are constructed from a soft black suede material and are accented with branding details on both the tongue and the sides.
Notably, the shoes draw inspiration from the visual aesthetics of graffiti and to complement that, the sneakers will come with a matching spray can when purchased in-store. The cans are comprised of water-repellent sprays for seasonal protection.
Water-Repellent Neon Sneakers
atmos and ASICS Joined to Introduce the Neon Pack with Spray Cans
Trend Themes
1. Vibrant Hues - Disruptive innovation opportunity: Develop water-repellent products in vibrant neon colors for a unique and eye-catching appeal.
2. Graffiti-inspired Design - Disruptive innovation opportunity: Combine fashion and street art by creating sneakers with graffiti-inspired designs that resonate with urban youth.
3. Inclusive Packaging - Disruptive innovation opportunity: Create inclusive packaging by offering additional accessories, such as spray cans, that enhance the user's product experience and offer added value.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology or specialized materials into fashion items, such as sneakers, to create unique and functional products.
2. Street Art - Disruptive innovation opportunity: Explore collaborations between street artists and brands to create limited-edition products that blend art and fashion.
3. Retail - Disruptive innovation opportunity: Enhance the retail experience by offering supplementary items, like matching spray cans, that enhance the purchase and create a memorable customer experience.