Neon is a company based out of England that crafts made-to-order wetsuits by hand. The suits are ideal for wear during the late summer and provide just the right amount of protection against the elements, although the suits are not equipped to handle extremely frigid water temperatures in the winter months.
Neon's founder Elsie Pinniger describes that the company got its start after she crafted a wetsuit for herself. In contrast to the many designs for women on the market that are embellished with loud flowers, these wetsuit designs are bold, simple and geometric. From there, Pinniger established 15 original designs that could be customized by color. With a visit to Neon's website, you can even whip up a custom suit of your own.
Vibrant Surfing Suits
Neon's Wetsuit Designs Can be Customized with Different Colors
Trend Themes
1. Customizable Wetsuits - The trend of customizable wetsuits allows consumers to personalize their surf gear and express their individuality.
2. Handcrafted Products - The trend of handcrafted products adds a unique and artisanal touch to the surfing industry, appealing to consumers who value craftsmanship and quality.
3. Bold and Geometric Designs - The trend of bold and geometric designs in surfing suits offers a departure from traditional floral patterns, appealing to consumers who want a more modern and minimalist aesthetic.
Industry Implications
1. Surfing Apparel - The surfing apparel industry can leverage the trend of customizable wetsuits to offer personalized options and cater to diverse consumer preferences.
2. Outdoor Gear - The outdoor gear industry can explore the trend of handcrafted products to differentiate their offerings and attract consumers looking for high-quality and unique gear.
3. Fashion and Design - The fashion and design industry can tap into the trend of bold and geometric designs in surfing suits to inspire new creative directions and expand their design options.