Tokyo-based fashion label WHIZ LIMITED unveils its new NEO collection designed for the Spring/Summer 2021 season. This time around, the brand focuses on previous eras, specifically the 80s. This was a time where rebellious design flourished and vintage cuts are at the forefront.
The NEO collection feels very youthful and brings an energy that is true to the 80s. The fusion of bright hues can be seen decorating the entire range, detailing silhouettes such as fabric jackets, leggings, shorts, hoodies, and more. In addition to the selection of activewear, there are also plenty of workwear designs that are detailed with modern design touches. This can be seen on the button up flannel tops, trench coat, and bomber jacket, detailed with a touch of surf themes.
Surf-Themed Vintage Workwear
WHIZ LIMITED Launches the NEO Collection for SS21
Trend Themes
1. Vintage Workwear - There is an opportunity to create a line of sustainable vintage-inspired workwear, making use of upcycled fabrics and taking inspiration from past eras.
2. Rebellious Design - There is an opportunity to create a line of clothing that embodies rebellious design elements, such as punk rock graphics and bold silhouettes, aimed at a youthful generation.
3. Surf-themed Clothing - There is an opportunity to combine vintage aesthetics with surf culture, creating a line of clothing that appeals to customers interested in both fashion and alternative sports.
Industry Implications
1. Fashion - Fashion brands can take inspiration from past eras, as well as underground and alternative subcultures, to create lines of clothing that appeal to customers seeking unique and authentic styles.
2. Sustainability - Companies can explore the use of upcycled fabrics, sustainable production methods, and environmentally-friendly materials to create clothing that addresses the concerns of eco-conscious consumers.
3. Sports - Companies can explore the intersection of fashion and sports, creating lines of clothing that are functional, aesthetically pleasing, and targeted towards customers who enjoy alternative or extreme sports such as surfing or snowboarding.