NEMEN introduces its Fall/Winter 2021 collection full of technical designs and perspectives of sportswear silhouettes. It uses special fabrication and experiments with different methods of dyeing clothing to create outerwear that looks like it is ready to combat the apocalypse.
The new seasonal collection pushes its dyeing methods to new heights as the brand explores a technique called discharged-dyeing. Essentially, the method draws color after dyeing instead of adding to it to create unique finishes and have a design that appears as if it has been worn out and weatherized over time. The color treatments continue with leftover fabrics applied to create new detailing and push on sustainable fashion and the goal of creating zero waste with thoughtfulness.
Fall-Ready Stark Technical Apparel
NEMEN Launches its FW21 Capsule Full of Technical Designs
Trend Themes
1. Discharged-dyeing Technique - The discharged-dyeing technique allows for the creation of unique finishes and weatherized designs that appear as if they have been worn out over time.
2. Technical Sportswear - NEMEN's FW21 collection highlights technical sportswear silhouettes, presenting opportunities for disruption and innovation in the athletic wear industry.
3. Sustainable Fashion - NEMEN's focus on zero waste and thoughtfulness in creating unique designs from leftover fabrics and sustainable fashion concepts presents opportunities for change in the fashion industry.
Industry Implications
1. Apparel and Fashion - NEMEN's discharged-dyeing technique and sustainable fashion efforts hold potential for disrupting the fashion industry.
2. Athletic Wear - NEMEN's technical sportswear silhouettes offer opportunities for innovation and disruption in the athletic wear industry.
3. Sustainability - NEMEN's focus on sustainability and zero waste in its fashion creation presents opportunities for positive disruption in the sustainability industry.