'Flashback' is undoubtedly a clever name for the Neighborhood spring 2011 collection. Promoting a southern, country feel, this line is fully equipped with denim, plaid and boots, all channeling your inner cowboy.
The badass appeal is enhanced with this colorful lookbook, featuring hues of orange, greens and yellows, reminiscent of the dusty country trails. So get your get-up ready for the season and check out the Neighborhood spring 2011 line in the featured gallery.
Implications - Certain styles and fads have an extremely strong and loyal following, and it would be beneficial for companies to appeal to those particular audiences. By presenting products that are depicted in a different light than they normally would be, a company can significantly expand their target demographic.
Time-Traveling Threads
The Neighborhood Spring 2011 Line Takes You Down South
Trend Themes
1. Country-inspired Fashion - Opportunity to tap into the strong and loyal following of country-inspired styles and fads by offering unique and innovative products that appeal to this target audience.
2. Bold and Colorful Lookbooks - Disruptive innovation opportunity to create visually appealing and attention-grabbing lookbooks that showcase products in unconventional, vibrant colors to stand out from competitors.
3. Retro and Nostalgic Collections - Possibility for businesses to capitalize on the appeal of nostalgia by designing collections that transport customers back in time, leveraging the sentimental value of previous eras.
Industry Implications
1. Fashion - In the fashion industry, companies can explore the opportunity for disruptive innovation by developing and marketing country-inspired fashion collections that cater to a niche target audience.
2. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by creating bold and colorful lookbooks that grab attention and showcase products in unique and eye-catching ways.
3. Retail - In the retail industry, businesses can tap into the power of nostalgia by curating retro and nostalgic collections that evoke a sense of familiarity and emotional connection, providing a unique shopping experience.