Archie Archambault designed a series of neighborhood maps that helps consumers regain their sense of direction. As studies have shown, an increased reliance on GPS actually damages the part of our brains that helps us navigate on our own. To combat the reliance on navigational tech, Archambault has designed a set of maps that helps consumers regain what they have lost to GPS.
Archambault's project is titled 'Map from the Mind' and it is designed to help consumers create mental maps of their surroundings. The neighborhood maps detail the basic parts of each city with simplistic graphics. Instead of including all of the information found in a traditional map, Archambault's illustrations include only the most important destinations. The result is a series of maps that reflect how people use their city, rather than how a city is laid out.
Archambault's maps ultimately provide a practical and tech-free way to approach a new city.
Mental Mapping Systems
These Neighborhood Maps Help Consumers Regain Their Sense of Direction
Trend Themes
1. Mental Mapping - Opportunity for businesses to develop tools and apps that help consumers create mental maps and navigate without relying on GPS.
2. Navigational Tech - Opportunity for companies to disrupt the reliance on GPS by developing innovative navigation solutions that utilize alternative technologies.
3. Simplistic Graphics - Opportunity for graphic design industry to create simplified and visually appealing maps that reflect how people use their surroundings.
Industry Implications
1. Technology - Opportunity for technology companies to create disruptive innovations that provide practical and tech-free alternatives to GPS navigation.
2. Travel & Tourism - Opportunity for travel companies to incorporate mental mapping systems into their services, offering travelers a unique way to navigate and explore new cities.
3. Design - Opportunity for designers to collaborate with cities and local businesses to create customized neighborhood maps that enhance navigation and provide a unique experience for consumers.