Sportswear giant Nike has announced that it will be giving its Air Max 90 Futura the 'Neapolitan' makeover, which has previously been showcased on iconic silhouettes such as the Air Force 1 Low and the Air Jordan 3.
Here, the classic 'Neapolitan' makeup, which consists of brown and cream-colored hues, has been draped over the robust Air Max 90 Futura model, lending the sneaker a soothing dessert-like aesthetic. In addition to off-whites and browns, the sneaker comes dressed with a subtle dusty pink color, which serves to accent its quarter panels and provides contrast against the rest of the shoe's construction.
Currently, the Air Max 90 Futura 'Neapolitan' has yet to receive an official release date, though sneakerheads can expect to see it hit store shelves sometime in the coming weeks.
Italian Dessert-Inspired Sneakers
Nike Unveils the Smooth Air Max 90 Futura 'Neapolitan' Model
Trend Themes
1. Dessert-inspired Sneaker Trend - The trend of incorporating dessert-inspired color palettes in sneaker designs creates opportunities for new collaborations between fashion and food industries, as well as for new limited edition releases of classic sneaker models.
2. Pastel-multicolored Sneaker Trend - The trend of incorporating pastel and multicolored hues in sneaker designs creates opportunities for new collaborations with artists and designers to bring fresh and unique designs and styles to the sneaker market.
3. Retro-futura Sneaker Trend - The trend of updating classic sneaker silhouettes with modern futuristic elements, creates disruptive innovation opportunities for forward-thinking shoe designers seeking to experiment and create new sneaker models for the modern market.
Industry Implications
1. Fashion Industry - The fashion industry can use the dessert-inspired and pastel-multicolored trends in designing sneakers that appeal to younger and fashion-conscious customers.
2. Food Industry - The food industry has an opportunity to collaborate with fashion brands in creating unique and limited-edition sneakers inspired by dessert flavors, thus bridging the gap between fashion and food.
3. Retail Industry - The retail industry can capitalize on the retro-futura sneaker trend by collaborating with fashion brands, designers, and artists to create new and unique sneaker designs, thus attracting a new customer base of fashion and sneaker enthusiasts.