Timex, the popular American watch brand, recently joined forces with iconic Manhattan-based designer Cynthia Rowley for the new Navi collection. The collection pays homage to the designer's boundary-pushing neoprene wetsuit and combines form and function to create a dynamic timepiece.
The Navi style of the collection is a 38mm stainless-steel case profile of one of Timex's best-selling dive watches. A timepiece with a soft, beautiful silicone rubber strap and a mineral glass crystal lens, the Timex x Cynthia Rowley' Navi comes in two colorways: light blue/white and black/white. As a final touch, the brand even encased the timepiece inside a neoprene pouch that can be submerged in water.
Retailing for $150, the collection will be available for purchase starting July 12th on Timex.com, CynthiaRowley.com and selected stores.
Neoprene Wetsuit-Inspired Watches
Timex Suits Up with Cynthia Rowley on the New 'Navi' Collection
Trend Themes
1. Neoprene-inspired Watches - Opportunity to explore materials popular in other industries for watchmaking.
2. Form-function Combos - Potential to incorporate practical design features into stylish products.
3. Branded Collaborations - Prospects for partnerships between popular brands to create unique products.
Industry Implications
1. Watchmaking - Innovations in watch design and materials offer opportunities for new products and markets.
2. Fashion - Fashion designers can collaborate with tech companies to create stylish wearable technology products.
3. Outdoor Recreation - Integration of durable and water-resistant materials into outdoor products can enhance their functionality and appeal.