The Naven Spring/Summer 2011 collection is full of bright and neutral colors, mixed to form a perfect style combination. The lookbook features Canadian twin sisters Kym and Alexis McClay, who also are the creators of the Naven fashion line. The twins explain that "Naven plays on a contrast between a classic and sophisticated silhouette and a young, fun and flirty style."
The Naven Spring/Summer 2011 collection is definitely full of personality, which makes the line so much fun. I love how the lookbook is so carefree, but still manages to look classy. Throwing popcorn in the air in a chic outfit sure looks like a good time to me! The collection pays specific attention to the female silhouette by featuring flattering fits, bold colors and fine fabrics.
City Parkside Lookbooks
The Naven Spring/Summer 2011 Collection is Full of Life
Trend Themes
1. Bright and Neutral Colors - Innovation opportunities exist for cosmetic, home decor, and fashion industries to incorporate more vibrant and natural color schemes.
2. Contrasting Silhouettes - Opportunities exist for fashion and fitness industries to create more hybrid styles that combine classic and modern silhouettes.
3. Flattering Fits - Innovation opportunities exist for the fashion and textile industries to cater to individual body shapes and sizes with customized fits and styles.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating bright and neutral colors, contrasting silhouettes and flattering fits.
2. Cosmetics - The cosmetic industry can benefit from the incorporation of vibrant and natural color schemes to create more inclusive product lines.
3. Home Decor - The home decor industry can benefit by incorporating brighter and natural color palettes to enhance home accessories and furniture options.