Nautica Japan recently announced its pop-up location in Hong Kong and now unveiling a collection online at HBX for the Spring/Summer 2022 season. The new range is led by creative director Akio Hasegawa that includes 40 items that are inspired by marine themes through the shape of streetwear silhouettes. To honor the new drop with HBX, the designs are accented with co-branding details that are re-imagined by Japanese graffiti artists JOTA and LURK.
The brand delivers signature shapes such as the varsity letter hoodies, the oversized oxford shirts, graphic tees, and sweaters as the base. It also features the standout "Multi Border S/S Rugger Shirt and the "TOO HEAVY" Pigment Dyed Arch Logo S/S Tee." Hasegawa talks about the capsule, stating "With the collection released outside of Japan for the very first time, I’m excited to invite fans all around the world into the universe of Nautica Japan through HBX."
Marine-Themed Spring Streetwear
Nautica Japan Showcases a Closer Look at its SS22 Collection
Trend Themes
1. Marine-inspired Streetwear - There is an opportunity for fashion brands to incorporate marine-inspired themes into their streetwear designs to attract a wider audience.
2. Co-branding Accents - Collaborating with graffiti artists to create unique co-branded accents can add a new level of creativity and exclusivity to fashion collections.
3. Global Release of Collections - Releasing collections outside of a brand's home country for the first time can create excitement and engagement from fans around the world.
Industry Implications
1. Fashion - Fashion brands can take advantage of the marine-inspired streetwear trend to create unique and trendy collections for their customers.
2. Art - Graffiti artists can collaborate with fashion brands to create co-branded accents, which can provide new opportunities for artists to promote their work in a different format.
3. E-commerce - E-commerce platforms can create excitement around the global release of collections by partnering with fashion brands and promoting the new collections to their customers around the world.