In order to give consumers more versatile streetwear options to choose from, Nautica and Urban Outfitters joined forces to come up with a fresh Fall/Winter collection for 2017.
As all of the pieces that make up the collection cost between $28 and $149 USD, the fashion label and retailer ensure that they're accessible to most young demographics of consumers who are looking to add some comfortable staples to their back-to-school wardrobes. Included in the collection are a range of branded caps, hoodies, long-sleeve shirts, jackets, pants, and sweaters, which combine neutral hues with vivid accents. In addition, Nautica's branding is prominently featured, making the collaborative effort clear.
Currently, the collection can be purchased from Urban Outfitter's web store.
Preppy Streetwear Editorials
Nautica and Urban Outfitters Launched a New Line for the Fall/Winter
Trend Themes
1. Versatile Streetwear Options - There is a growing demand for streetwear collections that offer versatile options for consumers.
2. Collaborative Fashion Collections - Fashion labels and retailers are teaming up to create new and unique collections.
3. Accessible Fashion - There is a trend towards making fashion more affordable and accessible to a wider range of consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from collaborating with fashion labels to create exclusive collections.
2. Streetwear - The streetwear industry is evolving to offer more versatile and affordable options to consumers.
3. Online Retail - Online retailers can tap into the demand for accessible fashion collections by partnering with fashion labels.