Zevia makes zero-sugar, naturally sweetened sodas powered by plant-based ingredients and it speaks to consumers with premium yet accessible flavors that are healthier choices than soda. The brand offers flavors such as Cream Soda, Orange and Ginger Ale that remind of classic sodas but they get their sweetness from stevia instead of sugar.
Health-conscious consumers are increasingly seeking out beverages with less sugar and more natural sweeteners. As the health risks associated with consuming large amounts of sugar become more widely known, many people are looking for healthier alternatives. By choosing these healthier options, consumers find themselves enjoying better-for-you beverages without compromise.
To better align with its mission to "create a world of better-for-you flavor that’s better for people and the planet, Zevia debuted a fresh new look at Natural Products Expo West 2023.
Naturally Sweetened Sodas
Zevia's Better-for-You Sodas are Flavorfully Enhanced with Stevia
Trend Themes
1. Naturally Sweetened Beverages - Consumers are looking for healthier beverage options that have less sugar and more natural sweeteners.
2. Plant-based Ingredients - Plant-based ingredients are becoming more popular in the food and beverage industry as consumers prioritize health and sustainability.
3. Low-sugar Alternatives - The demand for low-sugar alternatives in the beverage industry is increasing as people become more aware of the health risks associated with consuming large amounts of sugar.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can meet the demand for healthier beverage options by using plant-based, natural sweeteners.
2. Food Industry - The use of plant-based ingredients and natural sweeteners can also disrupt the food industry as consumers prioritize health and sustainability in their food choices.
3. Packaging Industry - As the demand for healthier beverage options rises, the packaging industry can create more sustainable packaging solutions to align with consumers' values.