IKEA's 'SINNERLIG' collection with Ilse Crawford enters a new frontier for the retailer -- sustainable, naturalistic furniture. IKEA's newest collection strays far away from the brightly colored patterns and bold graphics we're accustomed to and favors materials found in nature like stone, cork, glass and wood.
Crawford says that the collection opposes the technology filled worlds we create for ourselves, and reverts back to using materials harvested from the earth. Crawford emphasizes human qualities like warmth, well-being and care, which she believes are often replaced with computerization in modern furniture design.
Earthy grays and green tones are prevalent in the collection and all mirror the materials' natural colors. SINNERLIG features working, dining and lounging furniture, all of which are inspired by a reversion to raw material and its connection to the human being.
Naturalistic Furniture Collections
IKEA's 'SINNERLIG' Collection Uses Materials Found in Nature
Trend Themes
1. Naturalistic Furniture - Naturalistic furniture designs using sustainable materials creates disruptive innovation opportunities to modern furniture design.
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3. Raw Material Reversion - A new trend in furniture design is reversion to raw materials and a human connection is creating disruptive innovation opportunities in furniture manufacturing.
Industry Implications
1. Furniture Manufacturing - Sustainable, naturalistic furniture using raw materials creates disruptive innovation opportunities in the furniture manufacturing industry.
2. Home Decor - The use of naturalistic, sustainable materials in furniture manufacturing is creating disruptive innovation opportunities in the home decor industry.
3. Sustainability - The trend towards sustainability in furniture manufacturing is creating disruptive innovation opportunities in industries connected to sustainability and eco-friendly products.