The new Natural Selection flagship in London's Covent Garden district is a stunning, minimalist approach to menswear retail. The London-based denim brand's first brick and mortar location carries the same brand of understated elegance that helped grow Natural Selection since its inception in 2009.
The luxury menswear boutique is characterized by the oak flooring and chrome and brass fittings that serve as the only reflective surfaces in the space. Bare white walls make it feel like an elegant upscale experience that the fashion industry is only beginning to extend to the male population.
The pristine Natural Selection flagship also carries a carefully curated range of luxury products including Dr Jackson's skincare, Thierry Lasry eyewear and Histoires de Parfums. Natural Selection introduced a ready-to-wear line during the fall/winter 2014 season, which will also be carried at the new flagship location.
Pristine Denim Boutiques
The New Natural Selection Flagship is a Minimalist Menswear Escape
Trend Themes
1. Minimalist Menswear Retail - Opportunity for innovative retail spaces that emphasize minimalism and understated elegance in the menswear industry.
2. Luxury Product Curation - Potential for curated luxury products to complement menswear boutiques, expanding offerings and enhancing the overall customer experience.
3. Male-focused Fashion Experience - Rising trend of extending elegant upscale experiences to the male population, creating new opportunities for menswear brands and retailers.
Industry Implications
1. Menswear Retail - Disruptive innovation opportunities in creating sleek, minimalist retail spaces that cater to the modern male consumer.
2. Luxury Skincare - Potential for collaboration between menswear brands and luxury skincare product lines, offering a comprehensive grooming experience in boutiques.
3. Eyewear and Perfume - Opportunity to curate and offer high-end eyewear and fragrance brands alongside menswear, providing a one-stop shopping destination.