The creator of toilet spray brand Poo~Pourri, Suzy Batiz, is now launching a new venture by the name of 'supernatural,' which connects consumers to simple, effective and sustainable natural home cleaning solutions. The natural cleaning products are made with a focus on Conscious Concentrates with essential oils, which means that the brand boasts a low footprint and consumers need only add water to activate the formulas.
supernatural's Starter Kit contains four reusable glass bottles, which can be used with the formulas for Wood + Floors, Counters + Granite, Glass + Mirrors and Bath + Tile. These Conscious Concentrates are packed into small vials and contain potent, aromatic ingredient combinations like fir, basil, litsea, lime, eucalyptus, peppermint and palmarosa.
Natural Home Cleaning Kits
supernatural's Simple Products are Made with "Conscious Concentrates"
Trend Themes
1. Conscious Cleaning - Entrepreneurs can explore creating home cleaning products that prioritize using Conscious Concentrates to reduce waste and environmental impact while maintaining efficacy.
2. Sustainable Starter Kits - Businesses can produce reusable starter kit products that encourage consumers to try out eco-friendly cleaning solutions without committing to full-sized products.
3. Essential Oil Formulas - Entrepreneurs can develop cleaning products with potent, aromatic essential oil ingredient combinations that differentiate their products and promote wellness benefits.
Industry Implications
1. Home Cleaning - The home cleaning industry can embrace conscious concentrates and reusable containers to appeal to the growing demand for eco-friendly cleaning solutions.
2. Sustainability - Sustainability-focused businesses can explore offering natural home cleaning products as a way to promote greener living and reduce environmental waste.
3. Essential Oils - The essential oils industry can partner with home cleaning companies to develop potent and aromatic ingredient combinations to be used in cleaning solutions.