Bellway makes natural fiber supplements that are made with real fruit and are free from sugar and chemicals. With organic psyllium listed as the main ingredient in its products, Bellway offers 18% of daily fiber needs and helps consumers meet them in a convenient and modern way.
The brand offers large tubs and single-serve natural fiber blends in fruity flavors that can be mixed with water and enjoyed several times daily. Although fiber is associated with digestive health, Bellway notes that the benefits of fiber go above and beyond, as a well-functioning gut is integral to everything from immune function and increased absorption of vitamins and minerals. Bellway offers flavors like Raspberry Lemon, Lemon Lime and Mixed Berry that are plant-based and appealing to today's health-conscious consumer.
Modern Fiber Supplements
Bellway's Natural Fiber Supplements Support Gut Wellness & More
Trend Themes
1. Natural Fiber Supplements - Disruptive innovation opportunity: Develop natural fiber supplements that offer additional health benefits beyond digestion, targeting health-conscious consumers.
2. Convenient Fiber Blends - Disruptive innovation opportunity: Create single-serve fiber blends with fruity flavors that can be easily mixed with water, providing a modern and convenient way for consumers to meet their daily fiber needs.
3. Gut Wellness - Disruptive innovation opportunity: Develop products that promote gut wellness, as a well-functioning gut is vital for immune function and increased absorption of nutrients.
Industry Implications
1. Health Supplements - Disruptive innovation opportunity: Introduce new natural fiber supplements that cater to the growing demand for healthier alternatives in the health supplements industry.
2. Beverage Industry - Disruptive innovation opportunity: Launch innovative single-serve fiber blends targeting the beverage industry, providing a unique and healthy option for consumers.
3. Functional Food Market - Disruptive innovation opportunity: Develop gut wellness products that can be positioned within the functional food market, meeting the increasing demand for products that provide additional health benefits.