After finding that many "natural" cheese puff snacks are actually filled with processed ingredients, Fuller Foods' CEO Jack Kuo set out to create a clean-label version of the popular product. The effort resulted in the creation of Fuller’s Seriously Cheesy Puffs, which are made with simple, wholesome, household ingredients like corn (supplied by Bob's Red Mill), sunflower oil and a cheese blend of milk, salt, cultures and enzymes.
Fuller’s Seriously Cheesy Puffs are offered in flavors like Asiago Black Pepper, Blue Cheese Jalapeno and Sriracha Cheddar, which emphasize the fact that they are not made with genetically engineered ingredients and are even beneficial for helping to "keep you full."
These simple puff snacks are made in Portland without maltodextrin, colorants, preservatives, yeast, natural flavors and other so-called "natural" ingredients that often get around the FDA's definition of the term.
Clean-Label Puff Snacks
Fuller Foods' Natural Cheese Puffs Emphasize Simple Ingredients & Satiety
Trend Themes
1. Clean-label Snacks - Creating snack products with simple, natural and wholesome ingredients will appeal to health-conscious consumers who look for accurate and transparent product labelling.
2. Wholesome Household Ingredients - Replacing artificial, processed and unhealthy ingredients with wholesome household items can engender consumer loyalty and trust, which strengthens brand identity and reputation.
3. Genetically Engineered Free Snacks - Developing snacks that don't contain genetically engineered ingredients through transparency and authenticity in advertising can appeal to consumers concerned with health and environmental safety.
Industry Implications
1. Snacks and Confectionery Industry - By offering trendy snack options including Clean-Label, Wholesome and Genetically Engineered free snacks, brands within the Snacks and Confectionery industry can remain competitive and attract like-minded consumers.
2. Organic and Natural Food Industry - The Organic and Natural Food industry can leverage their wholesome, natural brand identity and consumer trust to promote Clean-Label, Wholesome and Genetically Engineered free snacks to their existing audience.
3. Food and Beverage Industry - Brands within the Food and Beverage industry can differentiate themselves by offering Clean-Label, Wholesome and Genetically Engineered free snacks among other products, thereby providing a wider variety of options for consumers with different dietary preferences and needs.