October 29th is National Oatmeal Day and Quakers is celebrating the occasion by giving away 1 million bowls of oatmeal. Oatmeal is a popular breakfast choice because it is hearty and nutritious. This campaign celebrates Quaker customers by sharing the dish with people across the country.
To kick off the new campaign, Quaker held a 'thank you' breakfast for teachers and day care providers who help ensure that families start their day off right. Beyond the free breakfast, Quaker also plans to give away free oatmeal via Twitter nominations, doorstep deliveries and commuter sampling events. The giveaways and events are designed to show people that a nourishing breakfast can help them start their day off right.
For those who already enjoy Quaker products, National Oatmeal Day presents a perfect opportunity to celebrate.
Appreciative Oatmeal Campaigns
This Company is Celebrating National Oatmeal Day in a Big Way
Trend Themes
1. Free Oatmeal Giveaways - Quaker's campaign includes free oatmeal giveaways through Twitter nominations, doorstep deliveries, and commuter sampling events.
2. Nourishing Breakfasts - The campaign emphasizes the importance of a nourishing breakfast to start the day off right.
3. Celebrating Customers - Quaker celebrates its customers by sharing the dish with people across the country.
Industry Implications
1. Food and Beverage - The campaign highlights the importance of nutritious breakfast options and presents opportunities for innovation in the food and beverage industry.
2. Social Media - The use of Twitter nominations for oatmeal giveaways showcases the potential for leveraging social media platforms in marketing campaigns.
3. Education and Childcare - Quaker's 'thank you' breakfast for teachers and day care providers highlights opportunities to collaborate and promote healthy breakfast choices within the education and childcare industry.