The National Lottery says that it "exist[s] to change lives" with its National Lottery Projects. Initially launched in 1994, the National Lottery has expanded to 'Lotto,' 'EuroMillions,' 'Set For Life, 'Instant Win Games,' and more. The lottery changes the lives of its players and the lives of those in need. It has given away over £80 billion in prizes, a portion of which is also put towards supporting its projects.
According to the website, the lottery players help build and support "local communities, power sports teams, save the environment, unleash creative talent, empower the elderly and unlock young potential… averaging 235 projects per postcode area" in the UK. With projects like 'Fight for Peace,' 'Dance Syndrome,' 'This Girl Can,' and more. The National Lottery strives to make communities more inclusive, supportive, environmentally conscious and provides educational opportunities to make societal change possible.
Social Good Lotteries
The National Lottery Supports Good Causes with Its National Lottery Projects
Trend Themes
1. Social Good Lotteries - The trend of lotteries supporting social good causes to achieve a positive impact on society.
2. Community Empowerment Projects - Communities are increasingly being empowered with diverse projects that extend beyond sports initiatives and job creation.
3. Inclusive Community Building - Building diverse and inclusive communities through the support of projects that encourage environmental sustainability and creative talents.
Industry Implications
1. Gaming Industry - The gaming industry has the potential to be used for social good with more gaming companies partnering with social causes and charities.
2. Non-profit Industry - Non-profit organizations can leverage innovative lottery models and partnerships for funding and community outreach.
3. Educational Industry - Education institutions can benefit from the social good lottery trend by partnering with lottery providers to support inclusive projects that empower young talents.