It is shameful to think that some of the most endangered animals in the world grace the paper bills that could help save them, and Brazil's National Forum for Animal Protection and Defense has taken note of this sad fact and decided to use this money in their latest campaign.
These print ads cleverly appeal to people's ability for compassion, and also to their sense of reason by showing just how ridiculous it is that society can let animals die to hold onto a few extra pieces of paper.
Conceived and executed by Sao Paolo-based ad agency Longplay 360, the National Forum for Animal Protection and Defense ad campaign effectively promotes the awareness of animal abuse and extinction.
Disheveled Currency Campaigns
National Forum for Animal Protection and Defense Asks For Funding
Trend Themes
1. Animal-driven Currency Messaging - Opportunity for companies to incorporate animal protection messaging into currency design.
2. Socially Conscious Advertising - Growing trend of using advertising campaigns to raise awareness of social and environmental issues.
3. Cause-related Marketing - Increasing popularity of promoting social causes to attract socially conscious consumers and create brand loyalty.
Industry Implications
1. Advertising - Opportunity for ad agencies to create campaigns that raise awareness for social and environmental issues.
2. Currency Design - Opportunity for currency printing companies to incorporate animal protection messaging into currency design.
3. Consumer Goods - Opportunity for companies to implement cause-related marketing campaigns to attract socially conscious consumers.