Fashion house Balenciaga has recently gained negative attention and dealt with controversy as a result, now working in collaboration with the National Children's Alliance. This was recently announced with the two signing a three-year program with the Kering Foundation to help with trauma healing, with providing education, raising public awareness about child protection, and more.
The fashion house promises that it will "facilitate a significant increase in access to [the National Children’s Alliance's] Trauma-Focused Cognitive Behavioral Training," and "raise public awareness on child abuse" to promote "a happy, healthy childhood." It will also receive education from the National Children’s Alliance about "about child protection and actions adults can take to promote the safety and well-being of children."
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Trend Themes
1. Child Protection Partnerships - Fashion brands partnering with child protection organizations to provide trauma healing, education, and raise public awareness about child abuse.
2. Education and Awareness Campaigns - Partnerships between fashion brands and non-profit organizations to educate and raise awareness about child protection and safety.
3. Trauma-focused Cognitive Behavioral Training - Fashion brands collaborating with organizations to provide access to trauma-focused cognitive behavioral training for adults who work with children who have experienced trauma.
Industry Implications
1. Fashion Retail - Fashion houses partnering with non-profit organizations in order to address social issues and raise awareness through collaborative initiatives.
2. Child Welfare Services - Non-profit organizations working with fashion houses to provide better access to trauma healing and promoting child protection initiatives.
3. Non-profit Sector - Non-profit organizations collaborating with fashion houses to develop educational campaigns and increase public awareness about child protection and safety.