The Lazy Oaf for Nasty Gal Summer 2013 line is a vibrant slew of technicolor, print-crazy and girly clothes for the hotter months. Better yet, this summer collection draws inspiration from all the best 90s pastimes: arcades, bowling and strip malls.
The Summer 2013 collection features a colorful combination of Lazy Oaf's UK fun graphic illustrations and Nasty Gal's hip design silhouettes. With tight body suits, body con dresses, crop tops and slouchy pull-overs, this Nasty Gal collection accentuates all the feminine curves. Drawing on food for design inspiration, some of the noteworthy prints include assorted candy, bright flowers, fast food, zig-zags and rainbows.
In the promotional video, several young rambunctious teenage girls can be seen wreaking havoc in an arcade, munching on fast food and running around wild-child style.
Wild Arcade-Inspired Fashion
The Lazy Oaf for Nasty Gal Summer 2013 Collection is 90s-Themed
Trend Themes
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Arcade-inspired Fashion — Opportunity to disrupt the fashion industry by incorporating nostalgic arcade-inspired prints and designs in clothing lines.
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90s-themed Clothing — Opportunity to disrupt the fashion industry by promoting 90s-inspired clothing lines that appeal to millennials and Gen Z consumers.
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Food-inspired Prints — Opportunity to disrupt the fashion industry by incorporating food-inspired prints and designs in clothing lines that appeal to consumers' love for unique and quirky fashion pieces.
Industry Implications
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Fashion and Apparel — Trend in arcade-inspired and food-inspired clothing opens up opportunities for fashion and apparel companies to develop unique clothing lines with playful and nostalgic designs that cater to young consumers.
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Retail — The incorporation of arcade and food-inspired designs can create a unique retail experience that engages and excites consumers, ultimately driving foot traffic and sales.
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Entertainment — The popularity of arcade-inspired fashion could open the door for collaborations between fashion retailers and entertainment companies to develop a line of products and merchandise that appeal to nostalgic consumers.