The NARS Cosmetics Fall 2013 ad campaign looks as though it stars a '80s rock starlet. It reality, model Toni Garrn has simply been given a dramatic retro makeover for the photoshoot. The curly hair, dark eyes and red lips all work together for an ultra glam look. Considering that the ad campaign showcases the Eye Paint line as well as a collection of signature eyeshadows in particular, it is no surprise that it went down this route.
Shot in studio against a futuristic grid-like backdrop, which somehow doesn't negate the vintage beauty looks, the NARS Cosmetics Fall 2013 ad campaign is immediately arresting. The nearly blinding light captured in the frame doesn't hurt. Shot alongside the German beauty are crisp product shots of the new makeup perfect for the autumn season.
Glam 80s-Inspired Cosmetic Ads
The NARS Cosmetics Fall 2013 Campaign Stars Model Toni Garrn
Trend Themes
1. 80s Glam Makeover - There is an opportunity for cosmetic companies to create more ad campaigns and products that are inspired by the glamour of the 1980s.
2. Retro Futuristic Photography - There is an opportunity for photographers and advertisers to create more campaigns that combine vintage looks with modern backdrops and lighting.
3. Seasonal Makeup Collections - There is an opportunity for cosmetics companies to create seasonal collections and ad campaigns that highlight their products as perfect for a particular time of year.
Industry Implications
1. Cosmetics - Cosmetics companies have the opportunity to innovate by incorporating vintage styles and modern aesthetics into their product lines and ad campaigns.
2. Photography - Photographers can disrupt the industry by experimenting with combining vintage looks with modern backdrops and lighting, resulting in arresting imagery.
3. Advertising - Advertisers can innovate by focusing on seasonal campaigns that appeal to consumers looking for products to suit a particular time of year.