To celebrate the start of the holiday season, Starbucks has debuted a new holiday drink called the Spiced Sweet Cream Nariño 70 Cold Brew. However, unlike the other beverages in the holiday lineup, the new drink is served cold for a "a cool twist on the traditional holiday spice."
The new Spiced Sweet Cream Nariño 70 Cold Brew drink is a festive beverage that combines the chain's refreshing cold brew with the same festive holiday spices found in many baked goods this time of year. The drink itself consists of cold brew coffee that has been slow-steeped for 20 hours and spiced with cinnamon, nutmeg, vanilla and anise. The drink is then finished with a serving of house-made sweet cream for a deliciously indulgent treat.
The new drink not only capitalizes on the success of the brand's Vanilla Sweet Cream Cold Brew and Nitro Cold Brew this past summer, but it also help to diversify Starbucks' holiday drink menu.
Spiced Cold Brew Coffees
Starbucks' New Spiced Sweet Cream Nariño 70 Cold Brew is a Festive Option
Trend Themes
1. Festive Cold Brew Drinks - There is an opportunity for coffee brands to develop and promote cold brew drinks with festive flavors for seasonal occasions.
2. Spiced Flavors - There is an opportunity for companies to add different spiced flavors to their menu items to attract customers looking for unique and exciting tastes.
3. Cold Brew Coffee Innovation - There is an opportunity for businesses to experiment with different cold brew coffee combinations to excite and entice coffee drinkers.
Industry Implications
1. Beverage Industry - There is an opportunity for the beverage industry to capitalize on the popularity of cold brew coffee by developing new innovative and exciting flavors.
2. Coffee Industry - There is an opportunity for the coffee industry to diversify its menu items and cater to customer demands for new and exciting drinks, especially during festive seasons.
3. Food Industry - There is an opportunity for the food industry to incorporate spiced flavors in its menu items to provide customers with a unique dining experience.