As many consumers are turning to alcohol-free beverages, a new category of wine-themed enriched water is emerging, thanks to products like Napa Hills' Vineyard Enriched Water. This naturally flavored drink promises to share the health benefits of red wine, all without calories, sugar or alcohol. In particular, Napa Hills notes: "one delicious, refreshing bottle of Napa Hills delivers the same amount of heart-healthy antioxidants found in one glass of red wine."
The Vineyard Enriched Water is offered in indulgent varieties like Cherry Rosé and Peach Grigio, each of which boasts fruit ingredients that are sustainably sourced from the Napa Valley region.
As well as there being a number of new wine-inspired water products on the market, there are also options like colorless, non-alcoholic beer that are being created for on-the-go enjoyment.
Wine-Inspired Water
Napa Hills' Vineyard Enriched Water Offers the Antioxidant Benefits of Wine
Trend Themes
1. Alcohol-free Beverages - The rise of alcohol-free beverages that offer the taste and benefits of wine could create new opportunities for beverage makers to cater to health-conscious consumers.
2. Enriched Water - The use of natural antioxidants and fruit flavors to create enriched water that offers health benefits could disrupt the soft drink and bottled water industry.
3. Wine-inspired Products - The popularity of wine-inspired products such as enriched water and non-alcoholic beer highlights the potential for beverage makers to create new offerings that tap into the appeal of wine, without the alcohol content.
Industry Implications
1. Beverage - The rise of alcohol-free, wine-inspired beverages presents opportunities for companies to expand their product portfolios and appeal to a growing consumer segment that seeks healthier alternatives to alcohol.
2. Wine - Wine producers could partner with beverage makers to leverage their expertise in creating grape-based beverages and capitalize on the popularity of wine-inspired products among health-conscious consumers.
3. Packaging - As new beverage categories emerge, there may be opportunities for packaging companies to develop eco-friendly and innovative packaging solutions that meet the unique needs of enriched water and non-alcoholic beer products.