Nike works in collaboration with athlete Naomi Osaka and fashion brand COMME des GARÇONS on a special pair of the Blazer Mid silhouette. The trio celebrate the athlete and use the '77 iteration as the base foundation of the footwear's structure.
The sneaker is complete with white corduroy materials as the base before it is detailed with gray suede panels to give it contrasting texture and depth. The print that informs the entire upper reads "Naomi Osaka/COMME des GARÇONS/HOME IS WHERE THE HEART IS." This message repeats itself throughout the shoe for a heartfelt theme, as Osaka also signs the shoe. Branding details can be found in the form of Swooshes made from leather on the side, the tongue tags, and a "NIKE" print found on the leather heel tabs.
Athlete Collaborative Mid-Top Sneakers
Nike Works with Naomi Osaka on a Pair of the Blazer Mids
Trend Themes
1. Collaborative Athlete Sneakers - Disruptive innovation opportunity: Collaborate with athletes and fashion brands to create unique and personalized sneaker designs that resonate with consumers.
2. Corduroy and Suede Sneaker Materials - Disruptive innovation opportunity: Experiment with unique materials like corduroy and suede to create visually striking and textured sneaker designs.
3. Heartfelt Message Sneaker Design - Disruptive innovation opportunity: Incorporate heartfelt messages and personalized branding into sneaker designs to create an emotional connection with consumers.
Industry Implications
1. Sports Footwear - Disruptive innovation opportunity: Partner with athletes and fashion brands to create exclusive and limited-edition sneakers that appeal to sports enthusiasts and collectors.
2. Fashion Collaborations - Disruptive innovation opportunity: Foster collaborations between fashion brands and athletes to create crossover products that appeal to both fashion-conscious and sports-oriented consumers.
3. Sneaker Materials and Manufacturing - Disruptive innovation opportunity: Explore innovative materials and manufacturing techniques to create sneakers with unique textures, visual appeal, and customizability.