Sasquatchfabrix. introduces its new Spring/Summer 2019 range entitled the NANPOU collection, which directly translates to 'Southward.' The seasonal offerings are full of traditional Japanese silhouettes that boast a modern twist, highlighted by noragi jackets, thinly framed sunglasses, haori coats, hajami trousers, and floral-printed shirts. The label's signature pieces such as the gown coat and the high-cut pants are included in the new collection alongside new structures such as anoraks, chore coats, and layered pants.
The stylistic approach centers around sportswear functionality and it is showcased through details including velcro strap enclosures, football jersey stripes, tearaway cuts, and lightweight sensibilities. The upcoming Sasquatchfabrix. Spring/Summer 2019 NANPOU collection is set to drop online at SSENSE in early 2019.
Sportswear-Infused Japanese Apparel
Sasquatchfabrix. Prepares for SS19 with the NANPOU Collection
Trend Themes
1. Traditional Japanese Silhouettes with Modern Twist - There is a disruptive innovation opportunity of incorporating traditional Japanese style with modern twists in the fashion industry.
2. Sportswear-infused Functional Clothing - A potential disruption opportunity lies in merging sportswear functionality into everyday clothing, creating a new category of apparel.
3. Lightweight Sensibilities - There is an opportunity to create innovative lightweight fabrics and materials in the apparel industry to incorporate in products like the ones in the Sasquatchfabrix. NANPOU collection.
Industry Implications
1. Fashion - The fashion industry can implement traditional Japanese silhouettes with a modern twist, including functional sportswear elements for a unique product offering.
2. Sports Apparel - The sports apparel industry can look into creating functional clothing options with traditional Japanese designs, incorporating lightweight materials for added comfort.
3. Textile - The textile industry can innovate new lightweight fabrics with intricate patterns for fashion designers to incorporate in products such as the ones in the Sasquatchfabrix. NANPOU collection.