Who is Jennifer Aniston really dating? And who is Nancy Shevell? While not a new site, FamousHookUps.com has the answers. It offers a fascinating look into our obsession with celebrities and their relationships. What's most interesting is not that it offers info on the celebrity, but their partner, even when it's someone not famous. In some cases, like with Nancy Shevall, little other information exists, giving FamousHookUps an advantage for search engine optimization. Very clever!
For example, the site profiles Shevall, the current partner of Paul McCartney with a tiny, essentially uninformative blurb of a biography:
Nancy Shevell is currently dating Paul McCartney. She has been in one celebrity relationship averaging approximately 1.2 years. She has never been married.
Occupation: Other - Rich
Most Famous For: Girlfriend of Paul McCartney
The "Relationship Summary" includes details on who the person is dating, their age, occupation, latest status, relationship length, and the date it started and ended, as well as information about children together.
Other parts of the site include a Celebrity Search, Birthdays, Six Degrees, and a section for people to submit their own articles.
Celeb Relationship Lurking
FamousHookUps Has Dirt On All, From Jennifer Aniston to Nancy Shevall
Trend Themes
1. Celebrity Relationship Database - Creating a comprehensive database of celebrity relationships, including their non-famous partners, presents an opportunity for a disruptive innovation in the entertainment industry.
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3. Obsession with Celebrity Relationships - Providing a platform that caters to people's obsession with celebrity relationships, such as FamousHookUps.com, opens up opportunities for disruptive innovation in the media and entertainment industry.
Industry Implications
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3. Media and Entertainment - Catering to people's obsession with celebrity relationships through platforms like FamousHookUps.com disrupts the media and entertainment industry by providing engaging content for a niche audience.