Namacheko originally launched a peak at its collection designed in collaboration with Gregory Crewdson made specifically for the Fall/Winter 2020 season. The duo spotlight the concept of suburban cultures and spotlights the photography work by Crwedson in some of the pieces. The photography can be seen on a series of silhouettes including the artistic selection of coats, tops, scarves, knitwear, dresses, shirts, and capes.
A more focused perspective is the suburban American culture that the photos capture, which perfectly contradict the luxury buildings that are the base foundation of Crewdson's photography generally. There is a notable method used in the capsule, which can be seen on the denim. It uses a special warp printing method popularized in the 18th century to apply the graphic to each yarn.
Suburban-Themed Fall Fashion
Namacheko Taps Gregory Crewdson to Join the FW20 Collection
Trend Themes
1. Suburban Aesthetic - Opportunities for fashion and retail industries to explore designs and styles that incorporate suburban culture into their clothing lines.
2. Art-inspired Capsule Collections - Opportunities for fashion brands to collaborate with artists and incorporate their works into special capsule collections.
3. Revival of Old Techniques - Opportunities for textile and fashion industries to innovate by reviving old techniques such as the 18th-century warp printing method used in Namacheko's denim pieces.
Industry Implications
1. Fashion and Retail - Retailers can consider incorporating suburban-inspired designs into their clothing lines for the fall season.
2. Art and Fashion Collaboration - Opportunities for collaborations between artists and fashion brands to create unique, limited-edition capsule collections that feature art-inspired designs.
3. Textile and Fashion - Opportunities to innovate in textile production by reviving old techniques and incorporating them into modern designs.