'Naked. Water' packaging looks like an elegant glass bottle, doesn't it? Actually, PET was used quite attentively to exhibit the visual impression of beautifully sculpted glass. This increases the perceived value of the product, which is certainly deserved.
The H2O inside of these containers comes from the Bay of Plenty along the northern island of New Zealand. It's fresh, pure and smooth, and worthy of a stylish, sophisticated and classic branding strategy. It was the idea of Nick Gripton of Badgerhammer to come up with the voluptuous silhouette of this plastic water bottle and to keep it largely clean of visual distractions. 'Naked. Luxury Artesian Water' packaging features the plainly printed name of the product in black, with the same embossed up the side of the vessel.
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
Trend Themes
1. Simplicity Packaging - Opportunity for brands to strip down packaging design to create a perceived sense of luxury and elegance.
2. Sculpted PET - Exploring the potential to use sculpted PET to create packaging that mimics the appearance of glass bottles while retaining the practical benefits of plastic.
3. Minimalist Branding - Minimalist branding strategies can enhance the perceived value of a product and create a sophisticated image for the brand.
Industry Implications
1. Beverage Packaging - The beverage industry can experiment with PET sculpting and minimalist branding as ways to differentiate their products and create a sense of luxury.
2. Luxury Goods - Luxury goods companies can explore the trend of simplicity packaging as a way to differentiate their products from more traditional luxury branding strategies.
3. Product Design - Product designers can innovate with new materials and production techniques to create packaging that is both aesthetically pleasing and practical.