One of the newest and most noteworthy nail polish collections to be released is the #HalalPaint range from Orly and Muslim Girl.
The collaborative beauty range features six water-permeable nail polish colors that are made from 100% halal-certified ingredients. As the official website for #HalalPaint notes: "Some Muslim women avoid wearing traditional nail polish because it creates a barrier on their nails against ablution water for prayer." But these co-branded nail polish colors have been specifically designed with Muslim women in mind, as they feature Orly's Breathable technology that lets in both oxygen and hydration.
The warm shades in the halal-friendly collection boast names like Haram-Bae, What the Fatima and The Perfect Amani-cure, which pays tribute to the founder of MuslimGirl.com, Amani Al-Khatahtbeh.
Halal-Certified Nail Polish Collections
Muslim Girl x Orly Teamed Up to Create #HalalPaint
Trend Themes
1. Halal-certified Nail Polish - The trend of developing nail polish collections that are halal-certified presents an opportunity to cater to the needs of Muslim women who value their religious practices.
2. Water-permeable Nail Polish - The trend of creating water-permeable nail polish allows Muslim women to maintain their ablution rituals before prayer, providing an innovative solution for the market.
3. Collaborative Beauty Range - The trend of collaborating with influential brands or personalities, like Orly and Muslim Girl, opens doors for disruptive innovation in the beauty industry by catering to specific target demographics with unique product offerings.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can benefit from embracing halal-certified nail polish collections, particularly by targeting Muslim consumers with culturally sensitive products.
2. Fashion and Personal Care - The fashion and personal care industry can explore the development of water-permeable nail polish to tap into the market of Muslim women looking for products that align with their religious customs.
3. Collaborative Marketing - The collaborative marketing industry has an opportunity to facilitate partnerships between influential brands and personalities to create unique and inclusive product ranges that cater to specific consumer segments, such as the collaboration between Orly and Muslim Girl for halal-certified nail polish.