Just like the way a lip gloss can be used to add a subtle swipe of color and shine to the lips, Nail Gloss by & Other Stories offers a similar treatment for nails. The ultra-shine gloss for nails provides a sheer wash of color that can be developed into a richer shade by layering coats one atop another. The brand is introducing fresh, inspiring colors for the spring season like Endless Lilac.
At a time when people are investing more time into the care of their hands, brands are introducing new products to support those who are open to incorporating new items into their routines. Since salons remain closed, people of all ages are looking for simple, flattering looks that they can create on their own at home.
Tinted Nail Glosses
& Other Stories' Nail Gloss is Like an Ultra-Shiny Lip Gloss for Nails
Trend Themes
1. Sheer Nail Gloss - The trend of ultra-shiny, sheer nail gloss that provides a subtle wash of color and can be layered for richer shade is becoming popular among people investing in self-care at home.
2. DIY Nail Care - Brands introducing innovative products for DIY nail care at home demonstrate potential in the growing market of people seeking simple and flattering looks while salons remain closed.
3. Spring Nail Colors - Trendy and fresh nail colors like Endless Lilac being introduced for spring present a potential disruptive innovation opportunity for the nail care industry.
Industry Implications
1. Beauty Industry - The beauty industry is seeing a rise in the demand for innovative DIY nail care products during the pandemic and can benefit from creating more products like ultra-shiny, sheer nail glosses.
2. Fashion Industry - The fashion industry can benefit from introducing and featuring trendy nail colors since people are investing more in self-care at home, making nail colors an essential accessory to complete their looks.
3. E-commerce Industry - The rise in demand for innovative DIY nail care products presents a potential opportunity for the e-commerce industry to introduce and market more products for at-home use.