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NACE StarLeague Partners with Mental Health Platform BetterHelp

NACE StarLeague has partnered with the online therapy platform BetterHelp to offer accessible mental health services to members of the StarLeague community. As one of North America’s largest collegiate leagues, NACE StarLeague’s 2021-2022 season saw over 13,000 students from over 693 universities participate in the events.

The partnership will grant the NACE StarLeague community the opportunity to seek mental health services without judgment. The deal includes four live therapy sessions, unlimited texting with a licensed professional, and the ability to refer up to four additional people from a single account. Consumers can access BetterHelp’s lineup of over 20,000 professional therapists without worrying about granting the company access to identifiable or personal information.

Members of NACE StarLeague's community will be able to access BetterHelp's services for free for one month.
Trend Themes
1. Mental Health Services for Esports - Esports organizations partnering with mental health platforms to provide accessible services to their communities.
2. Virtual Therapy Sessions - Expanded use of technology to provide virtual therapy sessions in the mental health industry.
3. Privacy-protected Therapy - Growing consumer demand for therapy services that guarantee privacy and do not collect personal information.
Industry Implications
1. Esports - Esports organizations partnering with mental health platforms to provide mental health services to their community members presents an opportunity for new revenue streams.
2. Teletherapy - As teletherapy grows in popularity, mental health professionals and technology companies alike have the opportunity to provide and expand upon existing virtual mental health services.
3. Privacy-protected Technology - Companies within the mental health industry that offer privacy-protected virtual therapy sessions will likely capture growing demand from consumers who are concerned about the protection of their personal information.

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