These new MYPROTEIN Jelly Belly products are a limited-edition offering for consumers looking to support their lifestyle in a decidedly childlike manner. The products come in the form of the Clear Whey Isolate protein powders in Very Cherry, Berry Blue and Bubble Gum flavors, and the BCAA energy drinks in Very Cherry, Berry Blue, Bubble Gum, Green Apple and Tutti-Fruitti flavors. The Clear Whey Isolate boasts 20-grams of protein and four-grams of BCAAs with less than 85-calories per serving, while the drink offers a blend of functional ingredients alongside natural caffeine and green coffee bean extract.
The new MYPROTEIN Jelly Belly products come as part of a growing number of collaboration health supplements as consumers seek out functional ways to indulge.
Jelly Bean-Flavored Health Supplements
The MYPROTEIN Jelly Belly Products are Limited-Edition
Trend Themes
1. Collaborative Supplements - A growing trend in health supplements, creating collaboration opportunities between health product companies.
2. Novel Flavors - Introducing unique and novel flavors to health supplements, creating differentiation opportunities.
3. Childish Indulgence - Offering products inspired by childhood flavors, creating opportunities to target young and youthful segments of the health market.
Industry Implications
1. Health Supplements - The health supplement industry can capitalize on the trend toward collaboration, as well as the opportunity to introduce unique flavors to appeal to younger demographics.
2. Functional Foods - The trend of adding function to indulgence presents new opportunities for the functional food industry beyond traditional food packaging.
3. Wellness and Lifestyle - Collaborating with renowned brands allows lifestyle brands to diversify their range of offerings and attract an untapped consumer segment.