Chocolate malt energy drink brand Milo is giving consumers the chance to personalize their canisters this holiday season with a campaign called MYMILO. Rather than seeing the brand's own name front and center on the product packaging, people have the option to replace the logo with a name of their choice. As the brand explains, this campaign makes it possible to "spoil yourself, a loved one, neighbor, teacher or anyone important in your life this festive season."
This season, people are leaning heavily into products that help to evoke a sense of comfort and nostalgia, especially as people of all ages are adopting new traditions in the midst of a pandemic.
The 460-gram tins from Milo may also be personalized with themes like Holiday Sweater, Sports or Aussie Summer.
Customizable Drink Canisters
MYMILO Lets Customers Include a Name on Milo Beverage Containers
Trend Themes
1. Personalized Packaging - The trend of personalized packaging provides an opportunity for brands to engage with consumers on a more individual level, creating a unique and memorable experience.
2. Nostalgic Products - The demand for nostalgic products reflects consumers' desire for comfort and familiarity, presenting opportunities for brands to tap into sentimental value and create emotional connections.
3. Adaptive Traditions - The adoption of new traditions during challenging times presents an opportunity for brands to offer products and experiences that cater to evolving consumer needs and aspirations.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of personalized packaging to create customized and memorable drink containers, enhancing brand loyalty and consumer engagement.
2. Gifting - The gifting industry can capitalize on the demand for personalized and nostalgic products by offering customizable options that allow customers to create meaningful and unique gifts.
3. Fashion - The fashion industry can explore the theme of personalized packaging, incorporating personalized elements on products such as clothing, accessories, and seasonal merchandise, to tap into nostalgic and sentimental values.