Streetwear imprint MYGE introduces its latest collection for the Spring/Summer 2019 season with an editorial shot in Ho Chi Minh, Vietnam. The range features graphic-heavy pieces that explore a variety of expressive images, with the editorial taking place in local homes, rooftops, markets, alleyways, and streets.
The finished photographs are delivered as collages in a gritty manner, taken from dawn and at dusk. The vivid visuals look as if they were torn out and are capture the youth culture of the bustling city. The seasonal designs include oversized graphic tees, cargo pants, light denim, long sleeve tops, paneling tops, and more. Some of the highlighting items include the black soccer jersey, the neon long sleeve top, and the cargo pants with D-rings, wide pockets, and straps.
Vietnam-Set Streetwear Lookbooks
MYGE Travels to Ho Chi Minh To Capture Its SS19 Collection
Trend Themes
1. Graphic-heavy Streetwear - Opportunity for retailers to add graphic-heavy streetwear pieces to their collections that cater to youth culture.
2. Editorial Collages - Opportunity for fashion photographers to experiment with collages and gritty visuals for streetwear editorials.
3. Location-based Photography - Opportunity for fashion brands to explore location-based photography for their marketing and advertising campaigns.
Industry Implications
1. Fashion - The fashion industry can take advantage of the graphic-heavy streetwear trend for its collections.
2. Photography - The photography industry can capitalize on the trend of collage-style visuals for editorial and advertising photography.
3. Marketing and Advertising - Brands can explore location-based photography and gritty visuals for their marketing and advertising campaigns in various industries.