The artist known as My Wet Calvin recently released a Vinyl Record Box Set entitled 'Happened Before.' This collection features a two song album that has been recreated five times by five different sound engineers. Each sound engineer was given a corresponding color to differentiate his/her work from the others. These bold hues are echoed throughout the rest of the packaging.
The My Wet Calvin box set features punchy primary colors, simplistic typography and geometric designs. The sleeves of each individual album carry all the vibrance of a pantone paint chip. The entire set fits snuggly into a box adorned with intersecting lines that correspond with the hues of the albums housed inside. Reminiscent of Mondrian styling, this vinyl box set delivers a simple, yet incredibly potent visual experience.
A hard sight to miss on any store shelf, this box set makes a vibrant addition to any music collection.
Punchy Vinyl Packaging
The My Wet Calvin Record Set Uses Bold Primary Colors to Seduce Consumers
Trend Themes
1. Bold Vinyl Packaging - There is room for disruptive innovation in vinyl packaging to make it more visually appealing with the creative use of color and design.
2. Personalized Album Colors - The idea of offering different album covers in varying colors could be expanded on by offering personalized album colors for customers.
3. Geometric Design Aesthetic - There is an opportunity to embrace the geometric design aesthetic in other industries to create visually striking products.
Industry Implications
1. Music - The music industry can incorporate bold vinyl packaging with specialized colors to entice consumers and enhance the visual experience of buying music.
2. Graphic Design - Graphic designers can apply the monochromatic Mondrian styling seen in the My Wet Calvin box set to other design projects to make them more visually interesting.
3. Packaging - The packaging industry can adapt the use of bold, primary colors and geometric shapes seen in the My Wet Calvin box set to create eye-catching packaging for other products.