25 artists, fashion designers and celebrities were invited by Hasbro to decorate their own 18-inch plastic ponies as part of The My Little Pony Project: 25 Ponies for 25 Years as a celebration for their 25th anniversary.
It's all for charity too, with the ponies to be auctioned off in support of the Give Kids the World charity. Artists that participated in the project include Japanese manga artist Junko Mizuno, Toki Doki, Jon Burgerman, LeAnn Rimes and Debbie Gibson.
Granted, it is fairly old now, and My Little Pony is now 28, but I still feel it is a valid trend on the strength of the works submitted.
Pimped Plastic Ponies
The My Little Pony Project
Trend Themes
1. Artistic Brand Collaborations - Collaborations between companies and artists to create unique products, benefiting both parties.
2. Charitable Auctions - Auctions of one-of-a-kind or limited edition items for charity, providing unique experiences for participants while also supporting a good cause.
3. Limited Edition Collectibles - Creation and promotion of limited edition collectibles to target niche markets and create customer excitement.
Industry Implications
1. Toy Industry - The toy industry can benefit from collaborating with artists to create unique and collectible versions of popular toys.
2. Arts and Entertainment Industry - The entertainment industry can benefit from hosting charitable auctions of limited edition items, as it provides an opportunity for fans to own something unique while supporting a good cause.
3. Fashion Industry - The fashion industry can benefit from collaborating with brands to create unique limited edition pieces, as it generates excitement among consumers and helps companies stand out.