If you haven't heard about the My Idol app yet, chances are you've seen its videos flood your Instagram and Facebook feeds. The mobile platform was developed in China and has become an over-night sensation among tech-lovers with an appreciation for fun avatar apps.
The app lets users create a virtual look-alike and even lets them customize their wardrobe, hair style and dance moves. In addition to letting users experiment with their virtual look, My Idol also lets them create fun videos that feature pole dancing, kung-fu fighting and runway walking.
This avatar app is versatile and fun, becoming a viral sensation thanks to social media sharing. While avatars have been around since the 90s, their evolution means that graphics are more refined and realistic.
Virtual Doppelganger Apps
The My Idol App Lets Users Create a Digital Version of Themselves
Trend Themes
1. Virtual Avatar Craze - Avatars and virtual doppelganger apps are trending, providing opportunities for the development of more sophisticated and interactive avatar programs.
2. Social Media Integration - The popularity of My Idol's app demonstrates the power of social media integration in driving app downloads, signaling an opportunity for further integration of apps with social media.
3. Customizable Digital Identities - Customizable digital identities in the form of avatars and virtual counterparts represent a growing trend and present opportunities for the development of more advanced customization options.
Industry Implications
1. Gaming - The gaming industry can benefit from the trend towards virtual avatars by incorporating more realistic and customizable characters into games, especially given the growing popularity of mobile gaming.
2. Social Media - My Idol's success points to a trend of social media and entertainment intersecting, with social media apps incorporating more fun and engaging features to attract and retain users.
3. Advertising - Marketing and advertising can benefit from personalized avatars, which can be used as part of campaigns and promotions to create more interactive and personalized experiences for target audiences.