Streetwear label Dreamland Syndicate unveils its Spring/Summer 2018 collection entitled 'My Degeneration.' The entire range is comprised of a variety of staple pieces including t-shirts, pants, a lightweight jacket, a crewneck sweater, and a hoodie. The label draws a strong inspiration from emo-punk aesthetics, specifically that phase many people can reminisce about from their middle school years. There are graphic imprints that are anxiety-inducing and take on an overall color palette of black and white.
Some of the imprinted details included in the new My Degeneration collection are graphics that read "DS", "Depression," and "Phobia." The label's latest capsule is now available for purchase at all Dover Street Market locations and online, with prices ranging from $49 USD to $280 USD.
Punk Rock-Inspired Capsules
Dreamland Syndicate's My Degeneration Range is Full of Emo-Punk Vibes
Trend Themes
1. Emo-punk Aesthetics - There is an opportunity to create innovative fashion collections that draw inspiration from emo-punk aesthetics, incorporating graphic imprints and a black and white color palette.
2. Anxiety-inducing Graphics - The use of anxiety-inducing graphics in fashion collections presents an opportunity for brands to tap into the emotional aspect of their customers and create unique and attention-grabbing designs.
3. Nostalgic Fashion - Creating fashion collections that evoke nostalgia, like Dreamland Syndicate's My Degeneration range, provides an opportunity to connect with consumers who enjoy reminiscing about their middle school years.
Industry Implications
1. Streetwear - The streetwear industry can explore disruptive innovation opportunities by incorporating emo-punk aesthetics and anxiety-inducing graphics in their designs.
2. Fashion Retail - Fashion retailers can tap into the trend of nostalgia and offer collections that evoke childhood memories, attracting customers who enjoy reliving their middle school years.
3. Online Retail - Online retailers have an opportunity to showcase and sell fashion collections that draw inspiration from emo-punk aesthetics, as well as leverage the emotional impact of anxiety-inducing graphics on their online platforms.