The My Bud Light campaign is a simple idea that is super effective.
The bottle simply has a square that allows the drinker to add a personal touch. From their name to their phone number, illustrations you make on the bottle will make a mark with the simple scratch of a key. The write-on label is an easy way to generate sales, as drinkers can use the bottle as a pick-up or way of leaving their phone number for a special someone.
The My Bud Light campaign is a perfect way to break the mould of traditional bottles. The My Bud Light commercial shows just how far easy and simple ideas can go to generate sales. Unfortunately, this writing label is only available for the limited time of patio season.
Etched Beer Bottles
My Bud Light Lets You Personalize the Bottle
Trend Themes
1. Personalized Packaging - The My Bud Light campaign showcases the potential for customized packaging that allows consumers to add a personal touch to their products.
2. Interactive Marketing - The write-on label on the My Bud Light bottle demonstrates the power of interactive marketing by engaging consumers in a unique and fun way.
3. Limited-time Exclusives - The temporary availability of the My Bud Light campaign highlights the trend of creating limited-time exclusives to drive sales and create a sense of urgency.
Industry Implications
1. Beverage Packaging - The concept of etched beer bottles presents opportunities for beverage packaging companies to develop innovative designs that incorporate customizable elements.
2. Alcoholic Beverage Marketing - Alcoholic beverage brands can leverage the success of the My Bud Light campaign to explore interactive marketing strategies that create memorable experiences for consumers.
3. Promotional Products - Companies in the promotional products industry can tap into the demand for personalized items by offering customizable products, such as write-on labels, to businesses and consumers.