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The adidas YEEZY BOOST 350 V2 Sneaker Gets a MX Grey Colorway

The adidas YEEZY BOOST 350 V2 sneaker model gets a new MX grey colorway palette to join its ongoing MX series for the season. It spotlights a grayscale range of hues and is made from the signature Primeknit materials throughout the upper.

It is detailed with a plethora of gray colors throughout the entire shoe and more details include the black hue that is seen on the filament along the lateral side of the shoe. This details the side stripe and the heel tab loops at the back for accessibility. To round out the designs is the full-length BOOST midsole foundation that is finished with a translucent rubber material to match -- it is set to launch sometime during the holiday season.
Trend Themes
1. Grayscale Sneaker Palette - Opportunity for sneaker companies to experiment with grayscale colorways for their shoe designs.
2. Primeknit Material - Potential for textile and apparel industries to invest in creating sustainable, high-quality knitted materials for footwear and clothing.
3. Translucent Rubber Soles - Disruptive innovation opportunity for shoe companies to create durable and aesthetically pleasing translucent rubber soles for their products.
Industry Implications
1. Footwear - Shoe companies can take inspiration from the grayscale colorway of the adidas YEEZY BOOST 350 V2 sneaker model to create unique designs for their own footwear.
2. Textile - Opportunity for textile companies to develop and market high-quality, sustainable knitted materials for footwear and clothing.
3. Rubber - Disruptive innovation opportunity for companies in the rubber industry to create translucent rubber soles that are both durable and aesthetically pleasing for shoe designs.

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