Building on the success of companies such as Birchbox, the popular fashion blog 'Muslim Girl' is launching a subscription box service that is specifically tailored to Muslim women. With few beauty brands offering products that meet the needs of Muslim consumers, this new service offers more choice for an underserved demographic.
The Muslim Girl subscription box service will be available on a monthly basis and each box will feature a different theme. Within each box, customers will find a selection of beauty products, a scarf that can be worn as a hijab if desired and some other surprise goodies. All of the products are tailored to the needs of the modern Muslim woman, with an emphasis on self-expression and empowerment. As Muslim Girl's founder Amani Al-Khatahtbeh explains, "We want to bridge the gap between brands and Muslim women, and actually serve the real needs and lifestyles of Muslim women in today's world."
Muslim Blogger Beauty Boxes
The Fashion Blog 'Muslim Girl' is Launching a Subscription Box Service
Trend Themes
1. Subscription Box Services for Underserved Demographics - Creating subscription box services that cater to specific demographics, such as Muslim women, allows for targeted product offerings and a sense of inclusion.
2. Customized Beauty Products for Muslim Women - Developing beauty products that are specifically tailored to the needs of Muslim women, including halal-certified options and products that meet their specific cultural requirements.
3. Empowering Self-expression Through Beauty - Promoting self-expression and empowerment for Muslim women through beauty products that reflect their unique identities and cultural backgrounds.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to expand its product offerings to include customized options for Muslim women, catering to their unique needs.
2. Fashion and Lifestyle Subscription Boxes - Subscription box services within the fashion and lifestyle industry have the potential to tap into underserved demographics, providing curated products that cater to specific cultural groups.
3. Modest Fashion - The modest fashion industry can collaborate with subscription box services to offer curated collections of clothing and accessories for Muslim women, promoting inclusivity and diversity in fashion.